Semester 2 project – Alessi
Alberto Alessi aims to design and produce new unique desktop objects to be launched to the global market in 2011. The new product range includes pencils, bookmarkers, paper knives, desk organizers, photo frames, document trays, bookstands, envelope holders, pencil holders, paper baskets, pencil sharpeners, magnetic paper and clip holders. Alessi states that design must be able to move people, to convey feelings, to trigger memories, to surprise, to go against the grain. Alessi expects socially and culturally sound designs will be developed for this new range to make people a bit happier. You need to design 3 different products selected out of the new product range mentioned above. It is crucial that to create a unique desktop set by establishing a poetical connection between them.
Project constraints: emotional design/recyclable materials/global market
