Toaster
March 14, 2010
Here is our new Brief for the year
Sunbeam Inc won the prestigious, global Red Dot Award for their Café Series Contact Grill in 2008 and the Portable Appliance Supplier of the Year in 2007/2008. Sunbeam aims to launch a new toaster for the middle to high income segment of kitchen appliances market in Australia. This new toaster is to use the technical package of the Sunbeam Thick & Thin 2 Toaster (TA2210).
Turbine151 Studio 2 has been commissioned to design a new toaster to be launched to the market in October 2011. Studio 2 designers will work with staff to develop this brief.
Design Constraints
- The external casing must be mounted using the common screw points identified in the technical package of the Sunbeam Thick & Thin 2 Toaster (TA2210).
New toaster will be designed with only the following features:
- 2 slice electronic toaster
- Electronic browning control dial
- High-lift lever
- Defrost and Cancel functions
- Removable crumb tray
- Cord storage
- Material will be decided by following Australian Standards’ requirements.
- Sale price to be determined by market analysis
- Deadline for final project submission is 23 June 2010.
Sunbeam Thick & Thin
Advertisement
